The Beyoncé of the Business World, Brandi Boatner, on How to become a Socially Thoughtful Brand and Face Tomorrow’s Challenges
Brandi Boatner, Social and Influencer Communications Lead for Global Markets at IBM corporate communications, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. In her keynote speech, The Bold Type: Bending the Brand Backbone is Risky Business, Boatner talked about how PR practioners can help a brand become socially thoughtful. She also stressed that ‘tomorrow’ is the biggest challenge facing PR professionals in this this day and age.…
