Category Archives: PR’s Top Pros Talk

PR’s Top Pros Talk… Women Leaders – Barri Rafferty

 Barri Rafferty, Head of Communications and Brand Management, Wells Fargo, encourages aspiring women leaders to create an ecosystem of diverse mentors around them. She also discusses how can women navigate some of the challenges of the “she-cession,” as women are dropping out of the workforce at higher rates than men as a result of the pandemic. Barri also shares insights on how organizations can increase leadership opportunities for women and minority groups.  

PR’s Top Pros Talk… Media Relations – Michelle Mekky

In the 50th episode of PR’s Top Pros Talk, Michelle Mekky, Founder & CEO, Mekky Media Relations, emphasizes the need for communicators to embrace the journalistic mindset to get the best earned media results. She shares insights on being creative and finding unique hooks to secure coverage for smaller businesses and non-profits. Michelle also discusses practices that larger agencies can learn from boutique agencies.  

PR’s Top Pros Talk…Tips for 2021 – Michael Kempner

Michael Kempner, Founder & CEO, MWWPR, emphasizes the importance of agility in 2021 and staying true to entrepreneurial roots. He emphasizes that employees are an organization’s most important stakeholder, and recognizing that has a big impact on how the brand is viewed externally. Michael also discusses the role of the brands in building trust among the public and the importance of having a social CEO.  

PR’s Top Pros Talk…Ideation – Jason Mudd

Jason Mudd, Managing Partner and CEO at Axia Public Relations, encourages brands to set bigger goals. He shares best practices on improving the quality of ideas and adapting ideation sessions from an office environment to a remote one. Jason also offers tips for how to overcome hesitations to go big.

PR’s Top Pros Talk…Healthcare – Carrie Jones

Carrie Jones, Principal, JPA Health, shares insights on navigating vaccine rollout messaging. She discusses communications challenges surrounding the topic, and how organizations can tackle misinformation. Carrie also outlines best practices for communicators to prepare the public for a post-vaccine rollout environment.