PR’s Top Pros Talk…COVID – Alyssa Garnick

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 Alyssa Garnick, Founder of Agean Public Relations, discusses how consumer brands are increasingly propelling positivity and optimism, even during Coronavirus. She provides examples of passion brands and commodity brands who had gained permission to play in the current environment, sparking creativity, brand love and engagement and sales. Alyssa also shares her thoughts on if there is any place for stunts from consumer brands right now. Lastly, Alyssa tells us what it’s been like to start an agency amid…

PR’s Top Pros Talk…COVID – Julie Crabill

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 Julie Crabill, Chief Marketing Officer at GoNoodle, discusses how public relations fits into a CMO’s workload, and how communications professionals can effectively work with both a CCO and a CMO. She shares tips on how companies can become better clients and how agencies can help. Julie also notes the value of leveraging local news channels to get your message out there. Additionally, she emphasizes the importance of diversity and urges marketers to understand that it’s a profit…

PR’s Top Pros Talk…Internal Communications – Linda Dunbar

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 Linda Dunbar, Communications Executive & Founder of Diversity Decoder, spoke with our host and CEO of D S Simon Media, Doug Simon, about changes in internal communications as a result of COVID and social justice issues. It is more important than ever to continually check in and communicate with employees as we’ve moved towards a remote work environment. Linda also discusses the information gap in communications when it comes to having difficult conversations about…

PR’s Top Pros Talk…COVID – Michael Schoenfeld

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 Michael Schoenfeld is the VP for Public Affairs & Government Relations and CCO at Duke University. In this conversation with host and D S SImon Media CEO, Doug Simon, Michael shares best practices for communicating a university action plan regarding COVID to multiple stakeholders in times of uncertainty and avoiding a “blame the student” mindset. Michael emphasizes the importance of frequently conveying the need for flexibility and the need for resilience. He also discusses how colleges that may lack resources…

PR’s Top Pros Talk…Leadership – Liz Kaplow

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Liz Kaplow is the Founder & CEO of Kaplow Communications. She shared with the host and CEO of D S Simon Media, Doug Simon, tips on effective leadership during these challenging times. Liz emphasizes the increased importance of human leadership and the increased link to external and internal communications. She also tells us how to maintain a consistent mindset in this time of uncertainty and volatility. Liz is optimistic about the future of PR and its…