Jess Muldoon, Group Vice President of Corporate Media at Ruder Finn, discusses how brands and organizations can build a strong thought leadership strategy. She shares why it’s important to take notice of new content formats created by news outlets and journalists alike. Jess also emphasizes the significance of owned content and having an always-on approach.
Jonathan Heit, Co-Founder and Global CEO of Allison, shares how he applies client insights to continuously grow the agency. He discusses the impact of measurement. Jonathan also explains Allison’s successful onboarding and training practices.
Women’s sports have become more popular recently, but it is not just the game that keeps fans engaged. Madelyn Flax, Sports Account Supervisor and Women’s Sports Practice Lead at FINN Partners, describes this growth as a “movement, not a moment.” She explains how brand partnerships with athletes can propel social change forward. Madelyn also highlights how stories can reach multiple sectors including entertainment and culture.
Leslie Bishop, Managing Partner and EVP of Global Strategy at 5WPR, reveals the top categories consumers tend to splurge on. She explains how a personal referral can impact spending behavior. Leslie also shares why consumers are choosing to shop in-store versus online. Download 5WPR’s 2024 Consumer Culture Report.
Laura Gross, President of Scott Circle Communications, explains how working with mission-driven clients has ignited her team’s passion. She also speaks about the benefits of utilizing a local news strategy. Laura also shares the key questions communicators should ask prospective clients.