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PR’s Top Pros Talk… The Power of Authenticity in Women’s Sports Media Coverage

Women’s sports have become more popular recently, but it is not just the game that keeps fans engaged. Madelyn Flax, Sports Account Supervisor and Women’s Sports Practice Lead at FINN Partners, describes this growth as a “movement, not a moment.” She explains how brand partnerships with athletes can propel social change forward. Madelyn also highlights how stories can reach multiple sectors including entertainment and culture.

PR’s Top Pros Talk… Understanding Consumer Insights

Leslie Bishop, Managing Partner and EVP of Global Strategy at 5WPR, reveals the top categories consumers tend to splurge on. She explains how a personal referral can impact spending behavior. Leslie also shares why consumers are choosing to shop in-store versus online. Download 5WPR’s 2024 Consumer Culture Report.

PR’s Top Pros Talk: Troy Blackwell

Troy Blackwell, Director of Press Relations and Spokesperson for the Peace Corps, explains how he navigates public relations and storytelling for the agency. He dives into the importance of having open and inclusive conversations. He also describes the impact behind the ‘Bold Invitation’ campaign and how the message is reaching audiences of all backgrounds. Troy Blackwell is the Director of Press Relations and on-the-record Spokesperson for the Peace Corps, an independent agency and program of the United States…

PR’s Top Pros Talk: Tony Welz

Tony Welz, Principal at W2 Communications, shares his advice for growing a specialized boutique agency including fostering community with media professionals and conducting research reports. Tony also discusses the importance of collaborating with clients and adapting to the current market.

PR’s Top Pros Talk: Danny Franklin

Danny Franklin, Partner at Bully Pulpit Interactive, discusses the critical role of identity when it comes to political research and communications. Danny shares his insights on how brands can transmit their messages into the consumer experience. Danny also reflects on emerging technology such as AI and the Metaverse.

Tag Archives: consumer

PR’s Top Pros Talk… The Power of Authenticity in Women’s Sports Media Coverage

PR’s Top Pros Talk… Understanding Consumer Insights

PR’s Top Pros Talk: Troy Blackwell

PR’s Top Pros Talk: Tony Welz

PR’s Top Pros Talk: Danny Franklin