For brands aiming to connect with the Hispanic community this holiday season, it’s crucial to understand the traditions that matter to them. Yerddy explains why brands should partner with influencers who are dedicated to social justice and sustainability initiatives. Additionally, she emphasizes the need for communicators to invest in the future of Hispanic students.
Julie Murphy, President of Sage Communications, provides insights on what businesses should expect when working with federal government organizations. She delves into the dynamics of a presidential transition. Julie emphasizes how public relations and rapid response strategies increase visibility in government media. Additionally, she highlights the role of government employees.
Meghan Kelleher, Founder and CEO of Corner Market Communications, discusses the significance of a people-first culture and how it drives her business forward. She reflects on the core values her team developed. Meghan also emphasizes the role joy plays in fostering a thriving work environment.
Andrea Sok, Founder and CEO of Sok Influencer PR, offers valuable insights into her role as a fractional CCO/CMO. She explains how a fractional CCO/CMO can quickly adapt to a company’s culture and operations, providing high-level strategic guidance. Andrea also emphasizes how working with an external strategist can offer a fresh perspective.
Saul Hafenbredl, Partner at CB&A, A Finn Partners Company, and Jacqui Lipson, Partner at Finn Partners, delve into the 2025 Education Marketing Trends report, exploring the rise of state-based marketing and its impact on campaign strategies. Joined by Doug Simon, CEO of D S Simon Media, they discuss the evolving dynamics between federal and state communications, the role of education reporters, and the growing need for grassroots journalism.