Nicole Rodrigues, CEO and Founder of NRPR Group and The Kingdom, reveals how she leverages her public relations expertise to build her businesses. She explains how to utilize social media to build trust with potential clients. Nicole also highlights the role of AI and storytelling in keeping audiences engaged.
Priscila Martinez, Founder and CEO of The Brand Agency, shares her strategies for scoring celebrity placements for luxury fashion clients. These include networking with industry leaders and outreach tactics. Priscila explains what happens when a PR professional finds out a celebrity is wearing a client’s clothing or accessories. She also shares her effective approach to building relationships with journalists on the red carpet.
Dara Busch, CEO of North America for Havas PR, shares her excitement about her new role and the evolving public relations landscape. She highlights the growing demand for agencies to deliver a comprehensive multi-channel approach. Dara also emphasizes the importance of transparency and effective communication in building and sustaining long-term relationships.
Kate Southall, Manager of Global Brand at SHRM, highlights the value of AI tools for HR professionals. She explains how AI can foster more human connections and learning opportunities. Kate also discusses the significance of language and tone when developing trust in new technology.
Charlie Tansill, President of PR, Social and Influence at Ogilvy North America, emphasizes the significance of engaging consumers in brand experiences. She discusses the immersive communications strategy behind the Grand Prix award-winning “Michael CeraVe” campaign. Charlie also talks about the CMO’s evolving role and the power of TikTok.