Knight Stivender, Partner at MP&F, highlights the value of trusting your instincts during a generational transition. Knight explains how she integrates her journalism background into her agency role. Additionally, she shares how she took her clients’ feedback and successfully expanded the agency’s service portfolio.
Adam Christensen, Chief Marketing Officer at Notified, discusses which communications sector receives the most budget and why. He discusses how PR professionals can apply an earned-first mentality to paid media. Adam also explains how communicators can utilize AI to combat distrust.
The Can: Diversity Collective is transforming the advertising, marketing, creative and communications fields into radically inclusive spaces by providing access and opportunities for people of color and underrepresented communities to industries and global events where they have traditionally been excluded. Adrianne C. Smith, Chief Diversity and Inclusion Officer at FleishmanHillard and Founder of the Can: Diversity Collective, sheds light on her organization’s impactful initiatives and explains how human connection plays a role in advancing…
Jess Muldoon, Group Vice President of Corporate Media at Ruder Finn, discusses how brands and organizations can build a strong thought leadership strategy. She shares why it’s important to take notice of new content formats created by news outlets and journalists alike. Jess also emphasizes the significance of owned content and having an always-on approach.
Jonathan Heit, Co-Founder and Global CEO of Allison, shares how he applies client insights to continuously grow the agency. He discusses the impact of measurement. Jonathan also explains Allison’s successful onboarding and training practices.