Tina McCorkindale, President and CEO of the Institute for Public Relations, explains the characteristics of disinformation that communicators should look out for. Tina shares what communicators should do to prepare ahead of disinformation including creating a crisis plan. Tina also shares valuable insights from the 2022 Disinformation in Canada report.
Paula Davis, Chief Communications Officer for the Colgate-Palmolive Company, shares how the Colgate-Palmolive Company is creating innovative ways to raise awareness about oral health and its link to mental and overall health through their Know Your OQ Campaign. Paula explains what communicators should keep in mind when they are building partnerships for a campaign. Paula also urges communicators to get involved in organizations that align with their passions.