The “Joy of Missing Out” is all about promoting healthy habits, such as taking breaks from social obligations and work appointments to catch up on sleep, exercise and time with family. Chris Heuisler, The Global Run Concierge for Westin Hotels and Dr. Kristen Knutson from the World Sleep Society partnered on a Satellite Media Tour to explain how their brands support JOMO.
Key findings from the Brand Authenticity Survey 2018 include: Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so, a 10% increase compared to last year. Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits. The survey also found you need to post video for journalists to your social channels. 81 percent of journalists are getting their story ideas…