PR’s Top Pros Talk COVID – Jim Joseph

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It’s time to rethink your value as a brand. Brands need to seek new ways to offer value that goes beyond products and services. In his discussion with Doug Simon, CEO at D S Simon Media, Jim Joseph also encourages to listen closely to why customers are making the decisions they are–the subject of his new book The Conscious Marketer. It’s also more important now to make appearances in the media and inform the public…

Tips for “At Home” TV Interviews

Media Guide for PR Pros, Most Popular, PR Insights, video, video blog

So, you’ve landed your client or senior leader an interview opportunity on a major outlet. You want to make sure they’ll look and sound their best in this era of Skype, Zoom and Cisco Webex interviews. While audiences have quickly gotten used to cable news interviews from home environments, the better the picture and sound quality, the more effective your message. In this issue of COVID-19 Media Guide for PR Pros, we provide you with…