NextUP – Maddie Simko

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Tel: 212.736.2727 news@dssimonmedia.com NextUP… Maddie Simko Senior Account Supervisor at Marina Maher Communications Maddie Simko, Senior Account Supervisor at Marina Maher Communications, is a recent PRSA-NY 15 Under 35 award recipient. She talks to Isis Simpson-Mersha and Dante Muccigrosso from Ragan and D S Simon Media about how she uses data and analytics to inform and plan client campaigns. Simko also encourages communicators to be curious and ask questions to learn and grow in their roles.…

PR’s Top Pros Talk: Tina McCorkindale

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 Tina McCorkindale, President and CEO of the Institute for Public Relations, explains the characteristics of disinformation that communicators should look out for. Tina shares what communicators should do to prepare ahead of disinformation including creating a crisis plan. Tina also shares valuable insights from the 2022 Disinformation in Canada report.  

PR’s Top Pros Talk: Paula Davis

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 Paula Davis, Chief Communications Officer for the Colgate-Palmolive Company, shares how the Colgate-Palmolive Company is creating innovative ways to raise awareness about oral health and its link to mental and overall health through their Know Your OQ Campaign. Paula explains what communicators should keep in mind when they are building partnerships for a campaign. Paula also urges communicators to get involved in organizations that align with their passions.  

PR’s Top Pros Talk: Monique Kelley

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 Monique Kelley, Associate Professor of Strategic Communication and PRSSA Faculty Advisor at Boston University’s College of Communication, CEO and Founder of Monique Kelley Consulting, LLC, and Founding Member of CHIEF in Boston, talks about the “Great Breakup” and its impact on female communicators. Monique emphasizes the importance of self-care and discusses the ways she implements the practice in her daily routine. Monique also shares valuable advice for college students.  

PR’s Top Pros Talk: Ben Laws

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 Ben Laws, Deputy U.S. Lead for the Business Marketing practice at Edelman, shares key insights from the fifth annual Edelman-LinkedIn B2B Thought Leadership Impact Report. Ben explains why thought leadership is vital for vendors during economic uncertainty. Ben also dives into helpful thought leadership strategies that will help companies stand out, build pipelines and preserve market share in a tight economy. Download the full report here.