Organizations need to get out of the “going back to normal” mentality. Matt shares findings of his team’s ethnography study that tries to understand how the mindset of executives is changing and evolving as a result of COVID-19 and racial unrest. The role of strategic communicators is increasingly becoming more important when it comes to giving advice on not only what to say during these challenging times, but what to do. Matt also…
A recent report by TVB shows that local TV news viewership is up 162% among 18-34 year olds. What are PR professionals saying about the shifting local TV landscape? 61% were surprised that a high percentage of journalists is interested in interviewing brand executives. More than 80% said that COVID-19 made it more important to get organization leaders and CEOs featured on television, with 52% increasing their efforts in trying to realize this goal.…
Communities are stronger than ever. Olga encourages communicators to really take the time and understand what their communities are going through to convey authentic messaging and show empathy. She also stresses the importance of taking care of your employees first and then informing your customers on how you’re navigating the new environment on the channels that your audiences engage with. When it comes to social justice, staying silent Is no longer an option.…
Marvin reminds us that this is the whole world’s crisis and we all have a role to play. This is a time for brands and non-profits to be flexible and give themselves permission to try new things. He encourages organizations to use television and media to convey how they are being helpful and useful during these challenging times. Marvin also emphasizes the uptick in the interest and demand in science-related stories among the media. Audiences want to hear…
Transparency + Timeliness = Trust. This equation is crucial for businesses and communicators as they transform due to the accelerated change brought on by COVID. Will these changes be permanent? Gil shares his take for communicators and shares insight into the tidal wave of change within our healthcare system. He also addresses the importance of getting your leadership communicating effectively through the media during these troubled times.