Build Brand Authenticity By Making Your CEO Accessible

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Brand authenticity is an essential part of marketing that simply can’t be overlooked in an era when public trust is at an all-time low in virtually every industry. While the term “brand authenticity” has been around for decades, there are many reasons why it’s become more than a trendy term, especially among millennials. In its simplest definition, authenticity means honesty. But if you add integrity and transparency into that mix, it’s virtually impossible to oversimplify…