Obama’s Rutgers Grad Speech – Advice From The Campaign Leader

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 Matt Weismantel, the leader of Rutgers’ 250th Anniversary which featured a graduation speech from then-President Barack Obama, shared his thoughts on anniversary campaigns with Doug Simon, CEO of D S Simon Media. Matt is explains the value of structuring your internal team to maximize effectiveness–Rutgers’ had a core group with specialized teams branching off. He also touches upon the decision to make video a key element of the strategy and why that made such…

Planning and Executing An Anniversary Campaign

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 Kevin Bishop is now an Anniversary University® Milestone Master after leading IBM’s Centennial. The multi-layered campaign was an immense success, and in his interview with Doug Simon, CEO of D S Simon Media, Kevin shares his top tips to plan your anniversary. He lays out a roadmap for when and how to strategize, when to focus on content, and how to expertly execute. Click Here For More About IBM’s Centennial Follow Kevin Bishop:  …

Brand Anniversaries – Where To Start?

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 As Global Brand Director, Karen Kozak helped Cargill plan and celebrate its 150th Anniversary. The company used the anniversary as an opportunity to emphasize storytelling and engage audiences with their brand’s identity and impact. One key to success is knowing where to begin with your anniversary campaign. Doug Simon, CEO of D S Simon Media, interviewed Karen and asked what it takes to get a campaign off to a strong start. Click Here For…

Behind the Scenes: Live Reveal of Great American Rail-Trail

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 D S Simon Media recently helped Rails-to-Trails Conservancy celebrate the 150th Anniversary of the Transcontinental Railroad using new technology to broadcast simultaneous events in multiple locations to create a live social media video feed.   Rails-to-Trails, an organization that develops easily accessible multipurpose public paths created from former railroad corridors, came with a challenge to use live video on social media to celebrate the reveal of the Great American Rail-Trail’s preferred route as part…

The Best Celebrity Brand Spokesperson to be Announced

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New York, NY – Who’s your favorite brand spokesperson? For the first time in the PR industry, there’s an award for the best celebrity brand spokesperson, part of the 2019 SPOKEies® Awards.   If you are a PR pro or have a strong communications sense, you can nominate your favorite celebrity brand spokespeople—think Neil Patrick Harris, Tina Fey, or Shaquille O’Neal. Additionally, nominations can be submitted for the best individual to become famous through their…