Cristyne Nicholas, CEO at Nicholas & Lence Communications, breaks down the critical role she played in rebuilding New York’s tourism following 9/11, drawing parallels and distinctions with COVID. Cristyne shares examples of creative ways NLC has been promoting travel in New York City in the current environment. She also provides practical tips on how smaller markets can effectively promote safe tourism.
Lou Hammond, Founder and Chairman, Lou Hammond Group, encourages the public to keep the travel dream alive. She discusses the effects of COVID-19 on the travel industry from a PR point of view and the rising shift to regional communications. Lou also shares new strategies in destination PR and mistakes to avoid going into 2021.
Charlie Dougiello, CEO & Founding Partner, The Door | idea house, shares insights on undertaking a creative led approach to PR. He emphasizes the importance of having a diverse workforce to come up with the best ideas. Charlie also discusses how his agency has become a resource for clients beyond public relations.
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