Lou Hammond, Founder and Chairman, Lou Hammond Group, encourages the public to keep the travel dream alive. She discusses the effects of COVID-19 on the travel industry from a PR point of view and the rising shift to regional communications. Lou also shares new strategies in destination PR and mistakes to avoid going into 2021.
Charlie Dougiello, CEO & Founding Partner, The Door | idea house, shares insights on undertaking a creative led approach to PR. He emphasizes the importance of having a diverse workforce to come up with the best ideas. Charlie also discusses how his agency has become a resource for clients beyond public relations.
Need some help getting ready for an interview? D S Simon Media is providing free tech checks to help make sure spokespeople deliver the best audio and video quality for their next TV interview. Contact Doug Simon, dougs@dssimonmedia.com to schedule.
Aaron Kwittken, Chairman at KWT Global and CEO at Prophet, discusses the role of A.I. in public relations and how it can help communicators pitch the media more effectively. Aaron shares what pushed him to develop the platform in the first place. He also breaks down how the technology works and how he is able to bring the intelligence into artificial intelligence.
Alyssa Garnick, Founder of Agean Public Relations, discusses how consumer brands are increasingly propelling positivity and optimism, even during Coronavirus. She provides examples of passion brands and commodity brands who had gained permission to play in the current environment, sparking creativity, brand love and engagement and sales. Alyssa also shares her thoughts on if there is any place for stunts from consumer brands right now. Lastly, Alyssa tells us what it’s been like to start an agency amid…