PR’s Top Pros Talk…COVID – Johna Burke

Most Popular, PR's Top Pros Talk, video, video blog

 Organizations need to be using data driven measurement and evaluation in their program every day, says Global Managing Director at AMEC, Johna Burke. Companies that don’t are getting further and further behind. By leveraging data, organizations can make much smarter and effective decisions when it comes to making cuts and reallocating resources. Johna stresses the importance of evaluating tonality and sentiment among other factors that drive communications strategy. It is important to continually understand and reevaluate priorities on…

PR’s Top Pros Talk…COVID – Craig Minassian

Most Popular, PR's Top Pros Talk, video, video blog

 Nonprofits can help address the COVID19 crisis and advance the social and racial justice movements happening today by taking an additive, supportive, and collaborative approach to communications, says Craig Minassian, Chief Communications and Marketing Officer at the Clinton Foundation. This includes sharing stories and content that help foster a better understanding of the issues and needs, fact-based information and resources, and working together with other organizations to develop and amplify purpose-driven campaigns.   The…

PR’s Top Pros Talk…COVID – Anna Lingeris

Most Popular, PR's Top Pros Talk, video, video blog

 Agencies can work best by listening and being honest and empathetic, says Anna Lingeris, Earned Media & Brand Publicity Lead at the Hershey Company. It is more important than ever to read the news and spend time understanding how to work within the new norms in an empathetic way. Organizations need to understand how their messages fit into what’s happening around them. These are times where the world needs heartwarming stories that would truly…

Top SMT Subjects During the COVID-19 Climate

Media Guide for PR Pros, PR Insights, video, video blog

The number of earned television bookings for satellite media tours are increasing by about 60 percent and the question most often being asked is: what types of subjects are working well for satellite media tours? Reopening to the new abnormal Safety and Health Travel Retail Recreation in the summer Technology for the school and home office Interestingly, stations are still preferring to hear it straight from a spokesperson that works directly with the brand. All…

PR’s Top Pros Talk… Social Justice – Donovan Thompson

Most Popular, PR's Top Pros Talk, video, video blog

 The time to speak up is now. Executive producer of The Grapevine, Donovan Thompson, breaks down the current state of diversity and racial awareness in the workplace and shares thoughts on the effective ways to implement change.   PRWeek reported that only 13% of the leaders in PR agencies are non-white, even after five years of trying to increase diversity in the industry. This is a trend that goes beyond the PR field; black…