Transparency + Timeliness = Trust. This equation is crucial for businesses and communicators as they transform due to the accelerated change brought on by COVID. Will these changes be permanent? Gil shares his take for communicators and shares insight into the tidal wave of change within our healthcare system. He also addresses the importance of getting your leadership communicating effectively through the media during these troubled times.
Employees are your number one stakeholder. Companies need to be empathetic and responsive to their employee needs now more than ever. During these times communicators really need to understand what their audiences care about and what’s important to them. This way communicators can adapt their strategy to reach the audiences effectively. Tamara’s suggestions include leveraging media and TV to go the stakeholders directly, be transparent and show what your response is to the new…
The actions brands take today will have significant impact on how they perform during the next phase of the COVID economy. Those are among the key findings of a consumer study recently published by MWWPR. In his conversation with Doug Simon, CEO of D S Simon Media, Michael shares how brands can show leadership to stakeholders including customers and employees during this challenging time.
Lisa emphasizes the importance of taking action in this moment – especially regarding the dramatic effects of COVID-19 on historically-marginalized communities. She notes the responsibility for brands to be serving and solving, rather than selling. And she notes that, despite low marks for all four institutions studied in Edelman’s Trust Barometer in January, the pandemic offers government, business, nonprofits and the media a chance to rebuild trust with their actions. Check out Lisa’s most recent…
It’s time to rethink your value as a brand. Brands need to seek new ways to offer value that goes beyond products and services. In his discussion with Doug Simon, CEO at D S Simon Media, Jim Joseph also encourages to listen closely to why customers are making the decisions they are–the subject of his new book The Conscious Marketer. It’s also more important now to make appearances in the media and inform the public…