PR’s Top Pros Talk…How Brands Can Leverage Streaming Platforms – Dallas Lawrence
Dallas Lawrence, Head of Communications at Roku Platform Business, dissects the nuances of the streaming world and how communicators can effectively gain leverage in that space. He discusses how the streaming platform has changed advertising, dubbing it a ‘renaissance period’ for ads, with many brands producing more dynamic content to communicate their specific messaging. You can learn more about Roku Advertising here.