Yearly Archives: 2021

PR’s Top Pros Talk…Tips for 2021 – Michelle Gross

Michelle Gross, President, Spectrum Science, advises communicators to lean into the topics that tie in with the news events to make their messages resonate more. She shares examples of new and creative ways that their clients, particularly the ones in the health space, have been engaging with their audiences. Michelle also discusses how much more science savvy the general public has become, and organizations need to start acknowledging that in their communications.

PR’s Top Pros Talk…Tips for 2021 – Kathy Bloomgarden

Kathy Bloomgarden, CEO, Ruder Finn, emphasizes the importance of empathy from a leadership point of view, as well as continuous need for innovation. She discusses the challenges of maintaining work culture in the remote environment and new ways of staying connected and developing new ideas. Kathy also shares examples of how leaders that her team works with have been dealing with the massive amount of change.

PR’s Top Pros Talk…Tips for 2021 – Grace Leong

Grace Leong, CEO & Partner, Hunter, reminds us of the importance of living into your values and practicing based on your values. You need to find ways to manifest the core principles of communication in any environment you’re faced with. Grace also emphasizes the need to communicate the feeling of safety and security of people above all else.

PR’s Top Pros Talk…Tips for 2021 – Luke Lambert

Luke Lambert, President and CEO, G&S Business Communications, urges communicators not to turn page on 2020 so quickly. It is essential to take time and note the lessons learned in the past year and turn them into best practices. Luke also shares actions that his agency implemented to tackle issues of diversity and inclusion internally as well as with their clients.

PR’s Top Pros Talk…Tips for 2021 – Heather Kernahan

Heather Kernahan, CEO, North America, Hotwire, and Board Chair, PR Council, encourages communications professionals to continually find ways to stay inspired in 2021. She shares insights on how more and more businesses are striving to position themselves as tech companies. Heather also anticipates that communicators will begin to own more of the data and analytics within their companies. She sees integrated communications and marketing as the way to think about your organization.