Ronn Torossian, CEO & Founder, 5W PR, urges brands to be extremely cognizant of communications, as its impact has been rising since the past year. Now more than ever, brands need to be careful of what they say and how they say it. Ronn believes that the communications style is forever changed, and it’s here to stay.
Emily Poe, Chief Integration Officer, W2O, stresses the importance of understanding different elements of how your audiences experience the world before communicating with them. She emphasizes leveraging data and analytics as key to reaching your stakeholders in the most effective ways. Emily encourages audience-specific tailoring of messages and content on digital channels.
David Imre, CEO, IMRE, encourages communicators to be willing to change and be open to reinventing themselves in 2021. He emphasizes the importance of spending half of you time on experimenting and trying new things. In order to survive in the industry you need be learning new things constantly, says David.
Mike Paul, President at Reputation Doctor, urges organizations to make accountability a priority in 2021. Mike discusses his hopes for change in the communications industry this year and shares examples that give him optimism.
Gini Dietrich, Founder of Spin Sucks and Arment Dietrich, stresses the importance of resiliency to succeed in 2021. She discusses new opportunity areas resulting from changes in 2020. Gini is also excited about the increased role of public relations, as maintaining visibility has become more significant.