Avra Lorrimer, Executive Vice President at H+K Strategies, shares her thoughts on brand behavior as we emerge from the pandemic. She talks about how brands can navigate humor and the responsibility to support those who have suffered and fallen behind over the past year.
Megan Driscoll, CEO & Founder of EvolveMKD, discusses how brands can truthfully and empathetically serve their audiences, specifically their female consumers. She discusses 5 main styles of communicators, based on the current scientific literature, and how brands can leverage on them to communicate with, not over clients. She then goes on to suggest ways that EvolveMKD has utilized authentic communication at multiple points in the value chain, all the way to the end consumer.
Tim Johnson, President of Upraise Marketing + Public Relations, provides insights on how startups can adeptly begin their brand narrative in PR. He discusses the various channels and mediums for these firms to plan for and capitalize on to ensure the receive positive consumer sentiment. He also explains the role of agencies in working with the startups and the need for ‘nimble feet’ as the new brand changes and alters their positioning frequently in…
Sabrina Macias, VP, Communications, DraftKings, addresses how communicators can reach their audiences in authentic and nuanced ways. She goes in depth on how brands can control the narrative of their portrayal in their respective markets and business environments. She emphasizes the importance of preparation for one’s public relations moves based on other contingent factors such as consumer sentiment, cultural factors, and other stakeholders of the firm.
Vanessa Wakeman, Founder & CEO, of The Wakeman Agency, a social change firm providing strategic communications support to nonprofits and socially responsible companies, discusses how brands can start integrating social justice into their messaging in an authentic way. She dives into the agency’s Louder than Words initiative, which was developed to help correct pervasive funding inequities in the social change sector, through the first ever directory of BIPOC led nonprofits. The directory will provide…