What does an inclusive workplace look like today? Andréa Richardson, Global Head of Diversity, Equity & Inclusion at Zeno Group, emphasizes understanding various generation’s preferred working styles and allowing employees to thrive in custom ways that fit their needs. Andréa also shares how reverse mentorship programs open minds and conversations between different levels of management.
Where can communicators maximize the value of earned media? Carolina Lopez Herz, Senior Vice President & General Manager of 5WPR Miami, highlights the importance of having a good sense of the media landscape beyond traditional channels. Carolina also shares examples from the world of crypto where active conversations are taking place on new and emerging platforms.
Is being a people person enough to qualify you as a PR professional? Sharon Reis, Principal of The Reis Group, highlights the importance of analytical skills and love for brands and news consumption as key assets in a communicators toolbox. Sharon also discusses the need for increased focus on team well-being.
How can communicators continue to tell compelling stories about their clients? Robin Verges, Senior Vice President of Rubenstein, shares how to use visual elements effectively to enhance your pitch. Robin also offers tips on building strong relationships with the media by building mutual trust.
How can communicators use data to generate earned media coverage? Michael Brito, Global Head of Analytics, Zeno Group, shares how his team gathers media coverage insights through the lens of supply and demand. Michael also reflects on the skillset that a data and analytics person needs to impress potential clients.