Peter Lucht, Head of Corporate Communications at Citizens Financial Group, explains the importance of aligning execution and narrative with the company’s strategy, and of staying ‘on offense’ despite the external environment. He also shares how he collaborates with Citizens CEO Bruce Van Saun in planning meaningful media opportunities that advance Citizens’ brand and reputation and provides a rundown on his focus for 2023.
Tel: 212.736.2727 news@dssimonmedia.com NextUP… Nour Salmeen Nour Salmeen, Senior Marketing Specialist at Ascension Nour Salmeen, senior marketing specialist at Ascension, discusses with Isis Simpson-Mersha and Gabrielle Torres from Ragan and D S Simon Media about the importance of having transferable skills as a communicator. She shares her story of navigating college as an international student and highlights the impact international students have in the workforce. Salmeen also explains how failure can be used as a…