Sharon Robustelli, founder and CEO of TEN3 Public Relations, discusses why thought leadership and executive visibility should be a standalone service. Sharon explains why companies should utilize the service to effectively communicate change. Sharon also talks about why companies are shifting away from having one company spokesperson and highlighting multiple members of the C-suite instead.
Teresa Bigelow, Founder of Spiral5, talks about the agency’s Starter Publicist Incubator program which teaches communicators how to be freelancers by developing their skill sets and networks. Teresa also explains the impact of the program and gives valuable advice for new freelancers.
Tel: 212.736.2727 news@dssimonmedia.com NextUP… Maddie Simko Senior Account Supervisor at Marina Maher Communications Maddie Simko, Senior Account Supervisor at Marina Maher Communications, is a recent PRSA-NY 15 Under 35 award recipient. She talks to Isis Simpson-Mersha and Dante Muccigrosso from Ragan and D S Simon Media about how she uses data and analytics to inform and plan client campaigns. Simko also encourages communicators to be curious and ask questions to learn and grow in their roles.…
Tina McCorkindale, President and CEO of the Institute for Public Relations, explains the characteristics of disinformation that communicators should look out for. Tina shares what communicators should do to prepare ahead of disinformation including creating a crisis plan. Tina also shares valuable insights from the 2022 Disinformation in Canada report.
Paula Davis, Chief Communications Officer for the Colgate-Palmolive Company, shares how the Colgate-Palmolive Company is creating innovative ways to raise awareness about oral health and its link to mental and overall health through their Know Your OQ Campaign. Paula explains what communicators should keep in mind when they are building partnerships for a campaign. Paula also urges communicators to get involved in organizations that align with their passions.