PR’s Top Pros Talk: Stacey Grimsrud

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 Stacey Grimsrud, Vice President at Bospar, talks about her background in local TV news and why the platform is still vital for brands to get their message across to consumers. Stacey shares valuable advice on what specific material communicators should include in their pitches to make them stand out to reporters and drive results for companies. Stacey also discusses how communicators can be an advocate for newsrooms as companies conduct massive layoffs across the…

PR’s Top Pros Talk: Stacey Bernstein

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 Stacey Bernstein, CEO of M Booth Health, shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic started. Stacey also discusses the impact of communications in 2023. Download the full report here.

PR’s Top Pros Talk: Whaewon Choi-Wiles

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 Whaewon Choi-Wiles, Director of Corporate Communications for Audi of America, defines the “Great Reflection” and explains how it impacted her career change. She lists key questions communicators can ask themselves and their teams that go beyond the surface level. Whaewon also shares her excitement for Audi of America’s future including their sustainability mission.

NextUP – Rachel Butts

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Tel: 212.736.2727 news@dssimonmedia.com NextUP… Rachel Butts Brand Development and Public Relations Lead at Mabel’s Labels Rachel Butts, brand development and public relations lead at Mabel’s Labels, unleashes her creativity to create exciting brand experiences. She emphasizes the power of saying ‘yes’ to new opportunities, and describes how inspiring it is to work at a female-founded company. TRANSCRIPT:   ISIS: I’m Isis Simpson-Mersha, Conference Producer and Reporter at Ragan   LYNSEY: Hi, I’m Lynsey Stanicki, and…