Laura Brusca, Chief Communications Officer at Forbes, discusses her team’s strategies for success when promoting and protecting the brand. Laura talks about her involvement with New York Women in Communications. Laura also explains the important role of relationship-building.
Steve Hirsch, CEO and Co-Founder of Hirsch Leatherwood, shares his insights on how top-of-the-funnel content can make a big impact on clients, audiences, and stakeholders. He discusses what makes a successful communications leader and what to look for in new hires. Steve also shares the importance of messaging.
Brandi Sims, Founder & CEO of Brandinc PR, shares her top tips for creating a winning collaboration between a celebrity and a brand. Inspired by her own internship experience, Brandi discusses how she started a program to help others break into the industry. Brandi also emphasizes the importance of being a mentor as well as a mentee.
Jen Fuhrman-Kestler, Managing Director of Health Services at Ketchum, discusses how the changing health ecosystem will affect communications. Jen shares the importance of keeping audiences front of mind when collecting and analyzing data. Jen also talks about some of the trends health communicators might see throughout 2024.
Rachel Huff, President and Founder of Victoire & Co, gives valuable advice on how agencies and clients can build trusting relationships. Rachel shares the top reasons clients hire and fire agencies, and how agencies can stand out when pitching a new client. Rachel also explains how agencies can effectively navigate team turnover both agency and client-side. Rachel Huff, President and Founder of Victoire & Co, sits at the intersection of the best companies and agencies.…