PR’s Top Pros Talk… The Impact of AI and Deepfakes in the Entertainment Industry

 Pamela Greenwalt, Chief Communications and Marketing Officer at ⁠SAG-AFTRA⁠, reflects on the impactful initiatives taken to secure the ethical use of AI. She explains how AI and deepfakes compromise the integrity of artistic expression. Pamela also encourages other communicators to approach the use of AI with caution and awareness.

PR’s Top Pros Talk… How Effective Collaboration Enhances Brand Partnerships

 Sarah Robarts, President and Founder of ⁠Ballantines PR⁠, discusses the importance of collaboration between employees, brands, and strategic partnerships. Doug and Sarah delve into the significance of arts and culture within the media landscape. She also shares insights on how to integrate passions into your work.