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Can a Centrist Become President in Our Polarized Time?
Should PR People Do Political Work? What Can PR People Learn From Political Strategists and Politicians? Questions Answered During Discussion Discussion Between Former Virginia Governor Terry McAuliffe, Maria Cardona, Dewey Square Group, and Michael Caputo, Strategic Communications Expert, Moderated by Doug Simon, D S Simon Media
Amazon pulling out of New York City is just one challenge brands face from the political divide. What can PR People learn from political strategists and politicians, who are in the cauldron of the political divide, about navigating the current polarization? Judging by this panel, quite a lot. You’ll gain insights into challenges faced by PR pros engaging in political strategy at the highest level. We also asked each panelist about their plans(?) to run for President.
The panel took place at the Schar School of Policy and Government on February 26 during “Truth on Trial”, the third in a series of events looking to grow our understanding of messaging in the digital age. The “Public Affairs in the Digital Age” section featured former Virginia Governor Terry McAuliffe, Maria Cardona, Dewey Square Group, and Michael Caputo, Strategic Communications Expert.
Terry McAuliffe: 
Maria Cardona: 
Michael Caputo:
Doug Simon:
Select Quotes:
“I hope so” – Terry McAuliffe, when asked if a centrist can win presidency. “Someone puts out an idea, and we all agree, and if you don’t agree you’re out in a box–I just hope that’s not what this campaign is going to be all about.”
“I would advise nobody in public relations […] to be involved in politics ever again. […] I lost so much by working for Donald Trump.” – Michael Caputo
“Frankly, I think it depends on who our leaders are, because unfortunately what we have seen since 2016 is that the person at the White House has used that diversity to divide us” – Maria Cardona, answering if increased diversity can help bring the country together.
