Ketchum Named a PRSA-NY 2018 Big Apple Award Winner

Andrea Betts D’Alessio, Managing Account Supervisor at Ketchum was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about Ketchum’s winning campaign, The Spotted Cheetah, lessons learned and tips for an award-winning campaign.

About the Campaign

“We introduced a Cheetos restaurant called The Spotted Cheetah. It was a pop up interactive experience in New York last summer.”

“It was really important to be very authentic to the brand, Cheetos is a very playful brand so there is a lot that we could do with that. They had such a strong fan base  that we had to play into the things that people really loved about it.”

Tips for an Award-Winning Campaign

“Be nimble whether that’s within a campaign and creativity in your overall thinking this industry moves so fast that you just need to be open to ideas and new solutions.”