Pollock Communications Named a PRSA-NY 2018 Big Apple Award Winner

Emily Blasi, Vice President at Pollock Communications was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about Pollock Communications’ winning campaign, The Tea Council of the USA #IndividualiTEA Social Media Campaign lessons learned and tips for an award-winning campaign.

About the Campaign

“So our client Tea Council of the USA had asked us to create a compelling campaign that would help create news around National Hot Tea Month and National Hot Tea Day that would appeal to Millennials. Knowing that Millennials love food and beverages and to share it on social media, we created a digital campaign. It was called #IndividualiTEA encouraging millennials to share photos of how they enjoy drink their tea on social media for a chance to win and help us create buzz and awareness around National Hot Tea Day and Month.”

Tips for an Award-Winning Campaign

“Pay attention to newsworthy events and trends that are happening during your campaign…My advice would be to pay attention to the trends during your campaign and maximize and utilize them to help create more coverage.”