Pepsico Named a PRSA-NY 2018 Big Apple Award Winner

Justin Faiber, Sports Marketing Senior Manager at PepsiCo was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about Pepsico’s winning campaign, Mountain Dew Introduces the World to Dewey Ryder, lessons learned and tips for an award-winning campaign.

About the Campaign

“Yeah this particular campaign and this particular award is tied to some content we did with Kenny Mayne around ESPN. So, I think the biggest lesson we learned was to be flexible. This campaign was done very quickly within a 24-hour period with Kenny (who) had about 20 minutes on site.”

Tips for an Award-Winning Campaign

“You got to be nimble. You can’t take yourself too seriously. Trust the process and just believe in the content.”