Weill Cornell Medicine Named a PRSA-NY 2018 Big Apple Award Winner

Sarah Smith, Director of Media Relations at Weill Cornell Medicine was interviewed by Nick Kost, Influencer Marketing Account Executive at D S Simon Media. They spoke about Weill Cornell Medicine’s winning campaign, We Are Weill Cornell Medicine (#WeAreWCM), lessons learned and tips for an award-winning campaign.

“Weill Cornell Medicine was generated because we lost our Cornell University President to cancer. And it was a time of uncertainty and leadership and it was important for us to show the strength of our faculty, the strength of the institution, in a time where we were transitioning. So it was really important for us to have an internal communications campaign, that resonated with everyone and showed us that we were still strong even in a time of uncertainty.”

“It’s really about storytelling. Each person had a story to tell. And when we listened to that story and leverage that story, to tell everyone what we were doing, it was really exciting, and their own family got excited. So, it’s about being a storyteller and listening to people.

– Sarah Smith on winning for both the Business to Business, Internal Communications with Budgets of $150,000 or Less and Brand Engagement in Government, Associations and Non-Profit Organizations Categories.