Eff Creative Group Named a PRSA-NY 2018 Big Apple Award Winner

Toby Fishman, Chief Creative Officer and Co-Founder of Eff Creative Group was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about Eff Group’s winning campaign, #SharedLife, lessons learned and tips for an award-winning campaign.

About the Campaign

“#Sharedlife was an initiative that we launched for AIPAC which is the largest lobby group for Israel, this past March. We had only a couple of weeks to actually jump in and create a full fledged campaign together with the event presents, the booth design, the Web site design, hashtags, influencer program, website, everything that would be involved in the campaign.”

Tips for an Award-Winning Campaign

“Communications is just so much more than just traditional PR and media in today’s world. So it’s really important that you have a vertically integrated approach where you combine technology, design, media, so that the design and technology of a project can lead the marketing messaging of a campaign.”