Are Your Own Thought Leaders Better Than Influencers?

New Report: Are Your Own Thought Leaders Better Than Influencers?

Surprisingly, the answer is yes when you are trying to book television interviews with a spokesperson. A new analysis from D S Simon Media of more than 100 of its most recent satellite media tours found that in-house spokespeople generate 12% more bookings than third-party influencers hired by the brand or non-profit.

“We found these results held across all types of subject matter,” says company CEO, Doug Simon. “It’s a win, win, win,” adds Simon. “You save money on spokesperson costs, feature someone with an in-depth knowledge of the organization, and generate more media coverage.”

The analysis aligns with producer surveys from the company that found 77% prefer an in-house spokesperson for interviews. Producers also reported they found them more authentic. Of course, if you want to do a satellite media tour with Taylor Swift as your spokesperson, we are confident it will book well. However, if you don’t have an “A-lister,” the data indicates you are better off going with an internal spokesperson.