Peter Cook, Chief Communications Officer at the American Bankers Association, shares how his team serves as the voice of the banking industry in Washington and the challenge of representing banks of all sizes. He explains his range of responsibilities at ABA, how he applies his journalism background to his job, and the importance of data in reaching a skeptical public.
Blake McEvoy, Head of U.S. Corporate Affairs for Respiratory & Immunology, Vaccines & Immune Therapies at AstraZeneca, describes the communicator’s role in the healthcare transformation. He explains how leaders can provide value to the next generation of workers. He also shares his insights on how the healthcare industry is developing a people, planet, and society-focused approach.
Jim O’Leary, Chief Executive Officer at Weber Shandwick, North America, explains the shifts to the corporate affairs profession that have taken place over the past several years – and how the trends of today, for artificial intelligence to CEO turnover, will affect the industry’s future.
Carrie Blewitt, Senior Vice President at Story Partners, discusses the use of jargon in public relations. She also explains how to develop a clear and effective pitch to the media.
Jenny Wang, Senior Vice President at CLYDE, discusses why DE&I remains business critical when it comes to all stakeholders, including consumers and employees. She explains four pillars of consideration for communicators to consider when it comes to DE&I and health equity communications. Jenny also shares her tips on how brands can avoid performative allyship.