Doug Simon talks to Annie Pace Scranton, Founder and CEO of Pace Public Relations and Author of The Guide to Earned Media. Annie explains how communicators can build authentic relationships with journalists. She talks about what to include in an email pitch. Annie also shares her journey of becoming an entrepreneur. Buy a copy of The Guide to Earned Media here.
Seth Linden, President of Dukas Linden Public Relations, describes how to effectively work with clients when they want to secure earned media coverage. Seth explains key skills he’s learned including understanding the news cycle and building strong relationships with journalists. Seth also discusses the importance of local news in the public relations industry.
Tel: 212.736.2727 news@dssimonmedia.com NextUP… Erin Ovadal Erin Ovadal, account director at Max Borges Agency, talks to Sarah Joyce and Josh Moed from D S Simon Media about setting short-term and long-term goals. Erin explains what specific research communications should do before new business calls. Erin also describes how to realistically make your job fit your interests. >> Check out more NextUP episodes here! TRANSCRIPT: SARAH: Erin, thank you for being here and talking to us today. We’re so excited to have…
Byron Calamese, Managing Director of Zeno East for Zeno Group, shares his knowledge on navigating multicultural communications in an ever-changing landscape. He highlights Zeno Group’s partnership with EGAMI Group on projects including “The Multicultural Mandate 2023” report. Byron also explains how the findings from the report can guide brands with their multicultural marketing strategies.
Aaron Sherinian, Senior Vice President of Deseret Management Corporation, explains how the deforestation of local news is making an impact on the media landscape. Aaron also explains the opportunity the media has if they engage more stories of faith with their viewership. Aaron also discusses how faith and media continue to form a strong community.