Mitch Germann, Global Managing Director of Retail, Sports and Lifestyle for FleishmanHillard, shares how brands can get the most value out of their sports sponsorships. Mitch highlights the impact that the younger generation is having on sports culture and how organizations are marketing to those audiences. Mitch also explains his approach to securing earned media coverage.
Jackie Cox Battles, New York Consumer Brand Practice Lead and North America Consumer Brand Practice Growth Lead at Weber Shandwick, explains the importance of earned media as more consumers feel disconnected from brands. Jackie describes valuable approaches she uses with clients such as “story doing” and more. Jackie also shares key data from the ‘Earned Effect Study’.
Tina Beaty, Acting Chief Marketing & Experience Officer for SHRM, explains how businesses can advance their employee brand and experience by hosting events and training in the Metaverse. Tina also discusses how companies can redefine their relationship with technology.
Tel: 212.736.2727 news@dssimonmedia.com NextUP… Fabiana Meléndez Ruiz Fabiana Meléndez Ruiz, director of marketing and communications for HEXAH, talks with Isis Simpson-Mersha and Sarah Joyce from Ragan and D S Simon Media about her top tips for developing marketing initiatives from scratch. She explains how she sets her clients up for success during thought leadership training. Ruiz also shares valuable advice on how to feel more confident in your career. >> Check out more NextUP episodes here! TRANSCRIPT: …
Binna Kim, Group CEO and Co-Founder of Vested, shares how communicators can deliver stories to a wider audience besides just sending a press release. Binna discusses the rise of employer brands after the start of the COVID-19 pandemic. Binna also shares a powerful message for current and aspiring leaders.