Author Archives: lynseys

PR’s Top Pros Talk… Emerging Education Marketing Trends

 Saul Hafenbredl, Partner at CB&A, A Finn Partners Company, and Jacqui Lipson, Partner at Finn Partners, delve into the 2025 Education Marketing Trends report, exploring the rise of state-based marketing and its impact on campaign strategies. Joined by Doug Simon, CEO of D S Simon Media, they discuss the evolving dynamics between federal and state communications, the role of education reporters, and the growing need for grassroots journalism.

PR’s Top Pros Talk… Leveraging the Reach and Impact of TV News

 Ronica Cleary, Founder and CEO of Cleary Strategies, reveals how viewing a story from a producer’s perspective is crucial to achieving earned media success. Doug and Ronica share their experiences of transforming ideas into powerful TV stories that resonate with viewers. Ronica also highlights the growing importance of remote interviews in today’s media landscape.

PR’s Top Pros Talk… Transforming Challenges into Opportunities with Analyst Relations

 Kevin Whalen, Partner at the Guyer Group, addresses some misconceptions about analyst relations. He emphasizes that leaders must be transparent about their company’s challenges to forge a strategic path forward. Kevin discusses various meeting formats and details their unique benefits. He also shares valuable resources that can help organizations navigate their growth journeys.

PR’s Top Pros Talk… How to Amplify Brand Awareness with Newsjacking

 Lauren Meckstroth, Vice President at Fahlgren Mortine, shares how her team spots trends that clients can contribute to. She emphasizes the importance of selecting the right storytelling medium based on the scope of the subject. Lauren also explains the benefits of taking risks if it makes sense for a client.

PR’s Top Pros Talk… Navigating the Reputation Economy

 Michael Kempner, Founder and CEO of MikeWorldWide, discusses the significance of maintaining a strong reputation. He explains how communicators can play an active role in reputation management. Michael also shares what tools his team uses to mitigate potential risks.