Lori Jung, Co-Founder of Hudson West PR and Marketing, explains that the new pivot for 2023 includes preparing for the unexpected. Lori shares the importance of having open communication with clients by implementing weekly calls and quarterly meetings to determine PR-based tactics. Lori also describes some ways communicators can work smarter with reporters to increase media coverage for their clients.
Meredith Klein, Director of Public Relations at GNC, explains the key traits of a brand transformation including reflection, connection, and authenticity. She also shares stories about GNC’s history and the brand’s lasting commitment to consumers’ needs. Meredith also explains how she applies the lessons she learned as a Division I athlete to her career.
Peter Lucht, Head of Corporate Communications at Citizens Financial Group, explains the importance of aligning execution and narrative with the company’s strategy, and of staying ‘on offense’ despite the external environment. He also shares how he collaborates with Citizens CEO Bruce Van Saun in planning meaningful media opportunities that advance Citizens’ brand and reputation and provides a rundown on his focus for 2023.
Tel: 212.736.2727 news@dssimonmedia.com NextUP… Nour Salmeen Nour Salmeen, Senior Marketing Specialist at Ascension Nour Salmeen, senior marketing specialist at Ascension, discusses with Isis Simpson-Mersha and Gabrielle Torres from Ragan and D S Simon Media about the importance of having transferable skills as a communicator. She shares her story of navigating college as an international student and highlights the impact international students have in the workforce. Salmeen also explains how failure can be used as a…
D S Simon Media continues the tradition to express our appreciation to clients, partners, and friends during the holidays by supporting the charities our team personally engages with. Thanks to all of you for the support and trust that makes this possible. We wish you a safe and healthy 2023! The charities our team supports are listed below. UNICEF Stephen Siller Tunnel to Towers Foundation Crossroads Community Services The Trevor Project Center for Human Rights…