Author Archives: lynseys

PR’s Top Pros Talk… The Importance of Localization in Reputation Management

 Alex Schriver, Senior Vice President of Public Affairs at the Pharmaceutical Research and Manufacturers of America (PhRMA), explains how he builds trust with key stakeholder audiences through internal and external localization efforts. He shares how he applies a campaign-style approach to communicate and engage with his team to “win the day.” Additionally, Alex emphasizes how leaders can ensure their employees’ voices are genuinely heard and valued.

PR’s Top Pros Talk… The Role of Communication in Promoting Sustainable Practices

 Erin Simon, Vice President and Head of Plastic Waste and Business for World Wildlife Fund, shares valuable insights on bringing people together to tackle environmental challenges. Jessica Berk Ross, Managing Partner of Global Public Affairs for FINN Partners, discusses her strategies for navigating complex issues and fostering consensus. They also emphasize the power of storytelling in raising awareness and driving action.

PR’s Top Pros Talk… The Crucial Role of PR in a Business Strategy

 Toni Harrison, Founder and CEO of Etched Communication, discusses the importance of having PR professionals involved in the business decision-making process. She shares how organizations can authentically engage with their original customers while reaching new audiences. Toni also explains how implementing measurement techniques throughout a campaign can optimize results.

PR’s Top Pros Talk… The Power of Team Collaboration

 Rachel Rosenblatt, Senior Managing Director at FTI Consulting, discusses how employees apply their sector-specific knowledge to enhance collaboration and deliver tailored results. She explains how her team creatively shares industry news with a broad audience. Additionally, Rachel delves into what brands can anticipate from consumers during the holiday season.

PR’s Top Pros Talk… Building and Scaling High-Performing Teams

 In this episode of PR’s Top Pros Talk, Michele Moore, Vice President and Chief Communications Officer at the Ford Foundation, discusses the organization’s mission. She highlights the importance of check-ins with teams and employees. Michele explains why trust is a key factor in creating a sense of belonging among employees. Michele also shares her advice on how to figure out the next step in your career.