Sarah Berman, President, The Berman Group, discusses how real estate companies are trying to bring employees back into the office. She shares examples of creative communications approaches that owners and operators are implementing. Sarah also offers insights into how technology has become the driver for growth in both residential and commercial real estate.
Laura Tomasetti, CEO, 360PR+, shares insights into the shift in storytelling in 2021. She emphasizes the rise in deeper stories and increased usage of brand CEOs to get the message out. Laura also discusses the importance of creating a pathway to attract members of Gen Z to the PR industry.
Monique Kelley, Neuroscience & US Commercial Operations Communications Lead, Takeda Pharmaceuticals, shares insights into her transition from agency to in-house communications. She offers advice on how to avoid setting a glass ceiling for yourself reaching your full potential. Monique also discusses how being a former athlete has helped her succeed in the workplace.
Darlene Hollywood, Principal, Hollywood Agency, shares tips on getting media coverage for local organizations and brands. She emphasizes the importance of focusing on the people when crafting the story. Darlene also discusses the need for building strong relationships when it comes local media.
Stephanie Marchesi, President, WE Global Health, shares insights into the significant transformation of the health industry in the last five years. She breaks down the differences between positioning yourself as a health-tech or tech-health company and how to handle regulation challenges. Stephanie also discusses how to communicate the mix of function and purpose.