Jonathan Jordan, General Manager, Edelman Southern California, shares key findings from the agency’s Trust Barometer special report, “The Belief-Driven Employee.” He discusses the rise of pandemic-induced burnout, and the ways leaders can effectively reduce it. Jonathan also shares how his background in management consulting has helped him succeed in the PR industry.
Ali Taekman, Partner, BPCM, discusses how brands can effectively integrate celebrities and influencers into their media campaigns. She emphasizes the importance of using both celebrities and influencers to achieve different levels of impact. Ali also shares insights into the agency’s heavy focus on sustainability.
Alex Slater, CEO and Founder of Clyde Group, shares findings on where company leaders stand when it comes to DE&I engagement. He offers guidelines for brands on how to get involved to aid healthy conversation and awareness. Alex also discusses the main principles that Clyde Group follows to be best agency to work with and work for.
D S Simon Media and News Direct Announce a Joint Marketing Initiative We are pleased to be partnering with News Direct to provide them with a complete multi-media solution with broadcast reach. D S Simon Media has been integrating Digital Asset Direct from News Direct into its core satellite media tour services since News Direct launched. “We’ve found News Direct brings a modern understanding of media and how it is rapidly changing to its offerings,”…
Amy Rosenberg, Founder & President of Veracity Marketing, emphasizes the importance for brands to adapt with today’s innovations in public relations. She talks about how industry strides in SEO, email marketing and brand messaging affect business communication with their respective audiences. Amy breaks down these concepts further in her book, “A Modern Guide to Public Relations.”