lynseys, Author at Video for Broadcast

PR’s Top Pros Talk… The Power of Authenticity in Women’s Sports Media Coverage

Women’s sports have become more popular recently, but it is not just the game that keeps fans engaged. Madelyn Flax, Sports Account Supervisor and Women’s Sports Practice Lead at FINN Partners, describes this growth as a “movement, not a moment.” She explains how brand partnerships with athletes can propel social change forward. Madelyn also highlights how stories can reach multiple sectors including entertainment and culture.

PR’s Top Pros Talk… Understanding Consumer Insights

Leslie Bishop, Managing Partner and EVP of Global Strategy at 5WPR, reveals the top categories consumers tend to splurge on. She explains how a personal referral can impact spending behavior. Leslie also shares why consumers are choosing to shop in-store versus online. Download 5WPR’s 2024 Consumer Culture Report.

PR’s Top Pros Talk… Maximizing Social Impact Through Strategic Communications

Laura Gross, President of Scott Circle Communications, explains how working with mission-driven clients has ignited her team’s passion. She also speaks about the benefits of utilizing a local news strategy. Laura also shares the key questions communicators should ask prospective clients.

PR’s Top Pros Talk… The Value of Project Management

Hanna Bautz, Account Lead at Next PR, shares how creating structure around quarterly plans can boost productivity and collaboration. She explains how she uses the project management triangle model to hone her creative problem-solving skills. Hanna also emphasizes the importance of understanding client’s preferred communication styles.

PR’s Top Pros Talk… Working with Clients in a Modern Day Ecosystem

Rob Bronfeld, Executive Vice President and Managing Director of MikeWorldWide, shares how he set himself up for success after joining the agency. He emphasizes the importance of an earned-first approach through multiple channels. Rob stresses the value of transparent communication with clients. Rob also highlights the significance of mentorship.

Author Archives: lynseys

PR’s Top Pros Talk… The Power of Authenticity in Women’s Sports Media Coverage

PR’s Top Pros Talk… Understanding Consumer Insights

PR’s Top Pros Talk… Maximizing Social Impact Through Strategic Communications

PR’s Top Pros Talk… The Value of Project Management

PR’s Top Pros Talk… Working with Clients in a Modern Day Ecosystem