Behind the Scenes: Live Reveal of Great American Rail-Trail

Case Studies, Most Popular, newsroom news, video, video blog

 D S Simon Media recently helped Rails-to-Trails Conservancy celebrate the 150th Anniversary of the Transcontinental Railroad using new technology to broadcast simultaneous events in multiple locations to create a live social media video feed.   Rails-to-Trails, an organization that develops easily accessible multipurpose public paths created from former railroad corridors, came with a challenge to use live video on social media to celebrate the reveal of the Great American Rail-Trail’s preferred route as part…

The Best Celebrity Brand Spokesperson to be Announced

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New York, NY – Who’s your favorite brand spokesperson? For the first time in the PR industry, there’s an award for the best celebrity brand spokesperson, part of the 2019 SPOKEies® Awards.   If you are a PR pro or have a strong communications sense, you can nominate your favorite celebrity brand spokespeople—think Neil Patrick Harris, Tina Fey, or Shaquille O’Neal. Additionally, nominations can be submitted for the best individual to become famous through their…

How the NY Times Views Business and Tech Coverage

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 Politics has been dominating the news cycle, especially since the 2016 election. In this final section of the Meet the Media forum, the Times’ approach to covering business and tech is reviewed. In the minds of some readers, the paper may primarily be associated political stories–the Times is working to change that. Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was…

Discussion: Diversity and Inclusion in the Media

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 Outlets such as the New York Times strive for the best in journalism, and many understand that a diverse staff is an integral part of that goal. A Meet the Media event featured a discussion of diversity and inclusion overall, as well as at the paper. Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor in Chief of The…

Times Deputy Editor’s Take on The Top News Stories of 2019

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 Being on top of news trends is vital for PR professionals. During the Meet the Media forum, a New York Times editor explained her thoughts on growing content areas at the paper, and what types of stories have increasing opportunities to be shared. She honed in on constantly developing topics, such as privacy issues, and how readers should expect more and more stories in this area over the next few years. Rebecca Blumenstein is…