What is it like to work at the New York Times? How has the paper adapted to the digital age? At a Meet the Media forum, a Times editor shared her inside perspective to help PR people gain a better understanding of the renowned outlet and its approach to journalism. Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor…
Brand anniversaries can be a powerful hook to grow your business and communicate about the future of your organization. When brands celebrate an anniversary, it’s a significant opportunity to not only look back but to look forward. Video is one of the most important tools to achieve messaging goals, yet many do not know where to begin and what common mistakes to avoid. We help clients get media coverage of anniversary celebrations using…
You may know Larry Weber as a successful entrepreneur, thought leader, and author, who founded several global marketing companies and is currently CEO at Racepoint Global. He joined us at the D S Simon Media office in New York to discuss key takeaways from his sixth and most recent book, Authentic Marketing. Authentic Marketing provides a new strategic framework that takes business, marketing and technology strategies out of their dated and effective silos and…
A recent Pew Research piece found that 41% of Americans say their preferred method of getting local news is from TV, outpacing the 15% who selected social media and 23% who selected websites or apps. What does this mean? For starters: even if online news is convenient, it’s getting harder and harder for the public to trust it. The authenticity and familiarity of local news reporters has more viewers impressed. 81% of respondents believe…
The “Joy of Missing Out” is all about promoting healthy habits, such as taking breaks from social obligations and work appointments to catch up on sleep, exercise and time with family. Chris Heuisler, The Global Run Concierge for Westin Hotels and Dr. Kristen Knutson from the World Sleep Society partnered on a Satellite Media Tour to explain how their brands support JOMO.