Category Archives: video blog

THE BIG APPLE AWARDS: MIKE FERNANDEZ ON MENTORING THE NEXT GENERATION OF PR PROS

Mike Fernandez, CEO of Burson-Marsteller and this year’s winner of the PRSA-NY Philip Dorf Award spoke with Doug Simon, CEO of D S Simon Media after The Big Apple Awards ceremony. Mike shared his two key lessons for mentors and mentees. He emphasized the importance of critical thinking and asking the right questions as well as giving back to others. Mike Fernandez has mentored two dozen CCOs and CMOs of major corporations. He shared themes from his acceptance speech. “It’s only by giving…

SPOKEIES™ UNIVERSITY WITH ALEX JOSEPHSON

Alex Josephson, Head of Global Brand Strategy at Twitter spoke with D S Simon Media CEO and Founder of The SPOKEies™, Doug Simon  about how brands and spokespeople can effectively leverage Twitter as a platform.  He also offered his thoughts on how small businesses and non-profit organizations can also use Twitter to grow their organizations despite having smaller budgets.

THE BIG APPLE AWARDS: HONORING AL GOLIN, A PR LEGEND WITH MATT NEALE OF GOLIN

Matt Neale, CEO of Golin spoke with Doug Simon, CEO of D S Simon Media about honoring Golin‘s founder and PR industry legend, Al Golin at The PRSA NY Big Apple Awards. Matt had the distinction of accepting the John W. Hill Award in Al Golin’s honor. Matt discusses his legacy and his numerous contributions to the public relations industry. Matt Neale’s VlogViews: “He (Al Golin) wrote the book on trust…he was in many ways…

SPOKEIES™ UNIVERSITY WITH TINA MCCORKINDALE

The SPOKEies™ Founder Doug Simon speaks with Tina McCorkindale, President and CEO of the Institute for Public Relations. The IPR is a non-profit organization that conducts research that matters to the public relations profession including digital media, marketing and analytics. Tina gives her thoughts on the critical role internal spokespeople play in an organization’s success and the importance of credibility.

SPOKEIES™ UNIVERSITY WITH KRISTY WALLACE

Kristy Wallace, CEO of Ellevate Network spoke with Kristina Doytchinova, Marketing Manager of D S Simon Media about empowering women in the workplace and the importance of women establishing themselves as influencers in their fields. Kristy provides valuable tips and best practices on how women can boost their public profile and grow their professional influence.