Neil Foote, CEO of Foote Communications, UNT Professor and President of National Black Public Relations Society, spoke with Doug Simon, Founder of The SPOKEies™ and D S Simon Media via Skype offering his best practices for brand and non-profit spokespeople. He also offered strategies for positioning your spokesperson in the best light while pitching your story.
Gini Dietrich, lead blogger at Spin Sucks and CEO of Arment Dietrich, spoke with Founder of The SPOKEies™, Doug Simon about authenticity in leadership communications. She also touched on the importance of using data to drive results and attain business goals. Watch below for more of Gini’s insights.
A quick guide on how to sign up and nominate someone for The SPOKEies™. Click here to enter.
Mark SooHoo, Managing Director of Digital Health at Burson-Marsteller spoke with Doug Simon, CEO of D S Simon Media at the “How to Manage an Online Brand and Reputation” panel hosted by PRSA NY and gave his take on how to manage an online brand. Both Mark and Doug were panelists at the event. Mark touches on the need for analytics and tailoring your message for the appropriate audiences. Watch below.
If you want an authentic brand, make your CEO accessible to the media. That’s one key finding of the Brand Authenticity Survey 2017 from D S Simon Media. 74% of journalists surveyed said an accessible CEO makes a brand seem more authentic. It also pays to get your CEO out on social media. 82% of reporters, producers and bloggers get story ideas from social media the survey found. There is also a significant opportunity for message control with…