Kym White, SVP & Chief Communications Officer at CVS Health, discusses the challenges of integrating communications for multiple businesses under one cohesive brand. Kym also shares with us her experience of taking on a new leadership role amid the ongoing pandemic. Having been on both the agency side at Edelman and now the client side at CVS Health, Kym gives tips on building successful relationships between the two.
With a company like Dropbox, there is a unique challenge of making sure its brand resonates with both businesses as well as individual consumers. The company’s Chief Communications Officer, Lin-Hua Wu, breaks down how to navigate this task, especially with the lines between home and work being so blurred during these strange times. With the current remote work environment, there is also a new challenge of balancing positive stories about the brand with what’s going…
Damon Jones gives us a behind-the-scenes look at the communications strategy at the company as the COVID pandemic unfolded. He discusses the film “The Choice” which Procter & Gamble created as a way to help people have the necessary and often uncomfortable conversations about race. Damon is the first person of color to ever be ranked #1 on PRWeek’s Power List. He addresses some of the different things a person of color might need to…
We live in a time of multiple, evolving crises. It’s different from other crises that we’ve faced in my career, says Rosemary Ostmann, President & CEO at RoseComm. Generally, when tragedy strikes, we scramble to understand what happened and then and we begin to recover. The most important thing for communicators to do now is to listen to what’s going on around them and be responsive as the situation changes. With so much confusion and…
The most successful organizations will be those that spend most of their time focused on the future, says Ray Day, Vice Chair at the Stagwell Group. COVID digitally transformed and disrupted the world of communications and forced everyone to learn new ways to prosper in the digital era. Ray emphasizes the importance of implementing digital as a strategy not a tactic. The role of communicators has never been bigger. Organization leaders need to strive…