Ariel Nathanson, Vice President of Consulting at Full Picture was interviewed by Douglas Simon, CEO of D S Simon Media. They spoke about Full Picture’s winning campaign, Strange Fruit: Lynching in America, corporate social responsibility and advice for an award-winning campaign.
Interactive virtual video is changing how journalists are able to get video for brands. Doug Simon, CEO of D S Simon Media interviews Chip Wade, Emmy Award Winning Host and Designer from inside the virtual Innovation Show Home. They discussed how the Innovation Show Home is helping brands sell products and services while creating content for journalists and social media. Check out Innovation Show Home’s Website Follow Chip on Twitter. Follow Chip on Facebook.…
Key findings from the Brand Authenticity Survey 2018 include: Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so, a 10% increase compared to last year. Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits. The survey also found you need to post video for journalists to your social channels. 81 percent of journalists are getting their story ideas…
Jill Lawrence Commentary Editor at USA Today, chats with Douglas Simon, CEO of D S Simon Media about common mistakes communicators make while pitching her for an Op-Ed piece. She reveals best practices and other useful tactics communicators need to keep in mind to get their opinion piece published in USA Today.
Christopher Shea Senior Editor at Vox, chats with Douglas Simon CEO of D S Simon Media about pitching the media. He reveals tactics like knowing the format of the articles for the outlet you are pitching, word counts, and other important tips that can get your story picked up by Vox. Additionally, he reveals how to set up a good argument in any side of the ideological spectrum and how setting up a strong…